Minutes after I sit down with Hailey Baldwin at the Bare Minerals clean beauty event this week (she was just named a “Power of Good” ambassador for the makeup and skin care brand, along with Letitia Wright and Rosie Huntington-Whiteley), the eternally glowy, smiley blond gets practically giddy when she notices my Canadian accent. (In case you’ve been living under a rock, Baldwin’s been spending a lot of time with a much more famous Canuck.) And although I’ve been told that bridal Qs are off limits, Baldwin clearly has wedding on the brain: Later that same day, Baldwin and Justin Bieber were spotted at a New York City courthouse where marriage licenses are issued, setting off a storm of rumors that she and Justin Bieber are already married. Spoiler: They’re not.
But back to Baldwin: I can confirm that IRL, the 21-year-old future Mrs. Bieber is all cheekbones, crazy-long limbs (she trained as a ballet dancer), and spot-free, luminous skin. The woman has an inexplicable affinity for the Nineties—the style of that decade (chunky socks, sneakers, and boxy suits, like the velvety Max Mara number she was wearing) and its supermodels: Christy, Linda, Cindy, Naomi. “They were on just such a different level, I would never even put myself in remotely the same category,” she says. Natural beauty is her thing (maybe a Meghan Markle low-key makeup vibe is in the cards for Baldwin’s big day, given that she too isn’t big on bold makeup). She’s kind of hung up on her fine hair, and she’s never met a drugstore beauty aisle she didn’t like.
But here, hear it in her own words.
Glamour: Congrats on your first beauty contract! Tell me, why is Bare Minerals an important brand to you?
Hailey Baldwin: I’m really big on skin care and healthy living. I think it’s important to use products that don’t have harsh chemicals in them, that’s the main thing for me. My mom was always big on drinking a lot of water and eating really healthy, so those values really stuck with me.
Glamour: What’s one beauty trend you love but would never try?
HB: Black lipstick. I think some people pull it off; I don’t think I would.
Glamour: What’s one beauty trend you wish you had never tried?
HB: Oooh, really thin eyebrows. I had to them grow back. It took a couple years.
Glamour: What’s your favorite so-called “flaw”?
HB: My nose isn’t completely straight. I notice it, but maybe other people wouldn’t. Either way, I don’t really care. I don’t think “perfect” is a real thing.
Glamour: Your house is burning down! You can grab three beauty products, what are they?
HB: My moisturizer. I use Barbara Sturm, it’s the best. Then I’d grab one Bare Minerals’ BarePro Glow Highlighters—they’re my favorite. I swear I could use them for the rest of my life. And lastly, some type of lip balm or chapstick. I’m very simple; I would rather wear no makeup than anything.
Glamour: What’s your go-to getting ready music?
HB: I’m a big fan of rap music, so I’ll put on whatever rap playlist on Spotify on and just jam out. I’m into Cardi B these days.
Glamour: You’ve got wonderful hair. How do you keep it in such great shape?
HB: Listen, I have really thin hair. It’s like I have a lot of it, but it’s thin, and it takes forever to grow. I swear it doesn’t grow. I don’t know why; it’s just stubborn. I try to do treatments and try to be really careful with it, but I’m also blond, so every couple months I bleach it to highlight it, and that’s not very beneficial. But I try to let it air dry as much as I can, because I have heat on my hair all the time.